Adapting Your Marketing Communications to the Environment Around You
In today’s environment, it is critical to be sensitive to the perceptions and sentiment of your IEEE brand. Your brand’s voice, message, tone, and photo usage needs to convey the appropriate sentiment. Engaging with your targeted audience should be carefully weighed against normal business practices, with a shift required during these unsteady times. View IEEE’s statement
regarding COVID-19 and visit the Adapting Your Marketing Communications to the Environment Around You Toolkit for guidance.